Yulri Kim
Brand Designer based in Seoul.
Working remotely worldwide, including with teams in San Francisco.

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Tokyo Daydreams
Illustrated Pop-up Exhibition

An Independent Illustration

Context
Poster Design, Merchandise Design, Cafe Experience Design/ 2025

Date
2025.12 – 2026.01

Tokyo Daydreams was a self-initiated pop-up exhibition developed from drawings, notes, and observations collected while walking through Tokyo. Everyday encounters—from people resting in parks to signs, cafés, pets, and passing street scenes—were reassembled into a visual record of how the city is seen, remembered, and imagined. A fluorescent green, gray, and black palette brought these individual moments together as one graphic world, extending across posters, window graphics, T-shirts, postcards, stickers, and other merchandise. Participatory elements invited visitors to add their own stories by writing New Year wishes for the Daydream Tree and recording personal reflections on coffee sleeves printed with excerpts from my travel journal.










Today is a new day
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