Yulri Kim
Brand Designer based in Seoul
Working remotely worldwide,
including with teams in San Francisco.
Brand Designer based in Seoul
Working remotely worldwide,
including with teams in San Francisco.
lora9903@naver.com
Brand Design Scope A–Z
01. Brand Strategy
- Problem Definition
- Brand Research
- Brand Core Value & Definition
- Brand Story & Mission
- Design Concept
02. Brand Identity
- Naming
- Slogan & Tagline
- Logo Design
- Typography
- Color System
- Graphic System
- Iconography & Pictogram
- Brand Photography & Film
- Brand Guidelines
- Packaging Design
- Goods & Merchandise Design
- Welcome Kit Design
- Printing & Production Management
- Space Strategy & Planning
- Spatial Design
- Space Styling & VMD
- Pop-up & Exhibition Design
- Signage & Wayfinding System
04. Brand Experience — Online
- UX/UI Strategy & Planning
- Web Design
- Web Development
- Motion Design
05. Brand Content
- Content Strategy & Planning
- Content Production
- Content Guidelines
- Social Media Management
Worked With
Samsung Electronics · LG Electronics · Genesis · Orion · PlanetScale(USA) · Dr.Jart+ · OliveYoung · LG U+ · JW Marriott Hotel · LG LSR Science Research Laboratory · KT Skylife · RebornCar · Changsin · KidsCan · The Pinkfong CompanyKookmin University, South Korea
College of Design, Department of Visual Communication Design
& College of Fine Arts, B.F.A. in Painting
Mar 2016 – Sep 2021
Goyang Arts High School, South Korea
Department of Visual Arts
Mar 2012 – Mar 2015
2026 Red Dot Design Award
Winner (Germany)
Orion I3IO Product Design
2026 Red Dot Design Award
Winner (Germany)
LG U+ Rebranding Brands & Communication Design
LMNT COMPANY. Brand Deisgner 2023.10 - 2026.08
• LG U+ / B2B Brand Merchandise Planning & Design for VIP & Sales Team *DesignPM
• LG U+ / VI 2.0 Brand Visual System Enhancement
• LGU+ / 2026 Recruitment Branding Project *Confidential
• Orion / New Brand Packaging & Brand Identity System Design
• Reborncar / Brand Identity Rebranding for Used Car Platform
• KT Skylife / Corporate Brand Identity Renewal
• LG U+ B2B Organizational Culture Identity, Posters & Kits
• LG Electronics LSR Customer Research Lab / Brand Identity System Renewal
• CHANGSHIN INC. / Brand Campaign & Advertising Design
DFY. Graphic Deisgner 2022.02 - 2023. 09
• LG OLED TV / Social Media Graphic Design
• LG OLED TV / 10years logo design
• Samsung SDC22 / Social media Graphic Design
• Genesis Worldwide / Social Media Graphic Design
• Dr.Jart+ / New Product Concept & Key Visual (KV) Design
• DFX / Social contents design
The Pinkfong Company, Brand Deisgner Intern 2022. 11 - 2023. 01
• Brand & Graphic Design, Brand Guidelines Development
• Musical Branding, New Character Graphic Assets & Partnership Design
ZamFace, Graphic Design Intern Jan 2021 – Mar 2021
• In-app operational design, new content design,
and event & promotional design
• <?> IT Startup Rebranding, 2026.08-ing *In Progress
• PlanetScale / San Francisco, USA / Neki Character Logo Development
& Brand World-Building. 2026 *In Progress
• Jinnygallery / Tokyo, Japan / Collaborative Drawing Project. 2025
• Tokyo Curation-based Archive & Pop-up .2025
• Vinyl Janchi / Identity Development & Operational Design. 2025
• JW Marriott Hotel & KidsCan / Christmas Pop-up Identity Development. 2025
• Oboon / Brand Identity Development. 2024
• SummerLain / Brand Identity Renewal. 2023
• Olive Young / Internal Report Book Design. 2023 *Confidential
Monthly Design, May 2025
D.find Focus 9: Featured Projects
skyLife: Transitioning into an Experience-Centered Platform
Blue Tiger, Graphic Designer & Brand Design Portfolio Mentor
Portfolio reviews and career mentoring for junior designers
May 2025 – Jan 2026
Last Updated 26.09