During my internship at The Pinkfong Company, I worked across brand, entertainment, and character design projects for the Pinkfong and Baby Shark IPs. The work ranged from developing the visual identity for a world-tour musical to designing streaming artwork, album covers, in-flight entertainment thumbnails, seasonal graphics, and localized logos for global markets. Each project required the characters and their distinctive energy to remain recognizable across different languages, cultures, platforms, and screen sizes. I adapted established brand assets into clear and engaging visual systems while expanding their expressions, poses, and graphic applications when needed. Through this experience, I learned how a global character brand maintains consistency while adapting its content to different audiences and contexts.