Yulri Kim
Brand Designer based in Seoul.
Working remotely worldwide, including with teams in San Francisco.

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LMNT 2026 New Year Event

Context
Brand Design, Design Strategy, Design GuideInternal Event PlanningInternal BrandingEvent Graphic Design

Date
2024.12 – 2025.03

Project Director: Choe Jangsoon, Noh Jihoon
Design: Kim Yulri, Choi Sangcheol, Baek Seongheum
Strategy: Kim Joeun, Kim Yerim, Ahn Minseok

For LMNT’s 2026 New Year celebration, we planned and designed an internal event centered on the theme “Move as One.” Inspired by the energy of the Year of the Red Horse, the concept reflected the team’s shared journey, collective growth, and momentum toward a new beginning. The running horse became the central visual motif, supported by a bold red palette and condensed typography that conveyed movement, confidence, and unity. We extended the identity across event graphics and commemorative goods, including stickers symbolizing team solidarity, socks representing the steps ahead, and awards recognizing each member’s contribution over the past year. Together, the experience celebrated individual efforts while reinforcing LMNT’s commitment to moving forward as one team.









Today is a new day
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