Yulri Kim
Brand Designer based in Seoul.
Working remotely worldwide, including with teams in San Francisco.
Brand Designer based in Seoul.
Working remotely worldwide, including with teams in San Francisco.
U+ Change Festa Campaign Identity
Client
LGU+
Context
Campaign Identity, Key Visual, Graphic System, Event Graphics, Brand Applications
Date
2026.03 – 2025.05
Project Director: Han Hyungmin
Design: Kim Yulri(80%+ contribution),
Hwang Euiseong, Kim Youngjae
LGU+
Context
Campaign Identity, Key Visual, Graphic System, Event Graphics, Brand Applications
Date
2026.03 – 2025.05
Project Director: Han Hyungmin
Design: Kim Yulri(80%+ contribution),
Hwang Euiseong, Kim Youngjae
For LG U+’s annual Change Festa, we developed a campaign identity that could remain recognizable while adapting to new offers, products, and media each year. The brand’s Bright Circle was extended into Dynamic Path, a flexible graphic motif that bends, overlaps, and moves forward to visualize change as an ongoing journey. Bright Magenta gradients and bold typography create a high-impact visual system, while structured layout guidelines keep promotional information clear. Designed as a reusable campaign asset, the system scales consistently across digital platforms, retail environments, posters, shopping bags, badges, and other customer touchpoints—giving each campaign variation its own expression within a unified LG U+ experience.