Yulri Kim
Brand Designer based in Seoul.
Working remotely worldwide, including with teams in San Francisco.
Brand Designer based in Seoul.
Working remotely worldwide, including with teams in San Francisco.
LG OLED TV
10th Anniversary Emblem
10th Anniversary Emblem
Client
LG Electronics Inc.
Context
Emblem Design, Global Design System, Usage Guidelines
Date
2022.11
Project Director: Lilly
Design: Kim Yulri, Cho Yoonsik
Motion Design: Kim Eunji, Kim Heewon
LG Electronics Inc.
Context
Emblem Design, Global Design System, Usage Guidelines
Date
2022.11
Project Director: Lilly
Design: Kim Yulri, Cho Yoonsik
Motion Design: Kim Eunji, Kim Heewon
To mark ten years of LG OLED TV, we designed a commemorative emblem that communicates both the significance of the milestone and the brand’s premium positioning. The number 10 was constructed with thin, precise lines inspired by the narrow bezel of OLED displays, creating a direct visual connection to the product’s technology. A gold treatment gives the emblem a celebratory presence while remaining clear on both light and dark backgrounds. We also developed horizontal lockups, multilingual configurations, clear-space rules, and global usage guidelines, allowing the system to adapt across markets and media. The emblem was applied internationally across CES exhibitions and presentations, television commercials, digital content, and out-of-home advertising.