Yulri Kim
Brand Designer based in Seoul.
Working remotely worldwide,
including with teams in San Francisco.
Brand Designer based in Seoul.
Working remotely worldwide,
including with teams in San Francisco.
RebornCar Brand Identity Design
Client
RebornCar
Context
Brand Design, Design Strategy, Design Guide
Date
2024.12 – 2025.03
Project Director: Choe Jangsoon, Noh Jihoon
Design: Kim Yulri, Choi Sangcheol, Baek Seongheum
Strategy: Kim Joeun, Kim Yerim, Ahn Minseok
RebornCar
Context
Brand Design, Design Strategy, Design Guide
Date
2024.12 – 2025.03
Project Director: Choe Jangsoon, Noh Jihoon
Design: Kim Yulri, Choi Sangcheol, Baek Seongheum
Strategy: Kim Joeun, Kim Yerim, Ahn Minseok
RebornCar was redefined from a used-car marketplace into a mobility brand centered on the freedom of movement. Inspired by the ribbon motif, we developed a distinctive identity system spanning the logotype, symbol, typography, color, and modular graphics. The visual language was designed to communicate trust, openness, and confidence while remaining highly recognizable across digital and offline touchpoints. The result is a scalable brand system that supports RebornCar's evolving mobility services and customer experience.